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trade stock online It’s funny that the phrase “growth hacking” sounds like simple buzzwords, because really it’s a pretty old idea. Growth is what every business and brand needs—and today, we simply need it faster. It makes sense that there would be specialists who have developed really effective strategies to do this. We can learn from their tricks. We can see how a unique mind applied to the growth problems at Dropbox might inspire a new way of thinking about customer loyalty at the wine bar you want to open. We can see how the distribution techniques used by an author like Tim Ferriss or a publisher like BuzzFeed might be equally viable for a musician or an artist. For example, when I wrote a book on growth hacking I figured it was an opportunity to test it all in a sort of meta-experiment. But it worked every step of the way. We found product market fit by starting with an article and an ebook instead of doing a print book out of the gates. We hacked growth by pricing it much cheaper than other books and excerpting it widely. We let the physical book become sharable when we did a 1,000 book giveaway to college students with all sorts of cool social tools. And of course, when I finally did expand the book, I had an email list I could reach and improved the book based on the initial feedback. That’s all four phases, in four sentences! 86656
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